Free Skills Pack — Grow Pronto
9 Claude Skills for Email & SMS Marketing

9 Claude skills that
run email like a
7-figure agency.

After 150+ Klaviyo audits and $150M+ in email and SMS revenue, here are the 9 Claude skills I use at Grow Pronto — trained on our actual frameworks, ready to upload to your own Claude in 10 minutes.

→ See All 9 Skills How It Works
$150M+
Email + SMS Revenue
150+
Klaviyo Audits Done
9
Ready-to-Upload Skills
10min
Setup Time Max
00 / Why This Exists

AI by itself writes
average emails.

Generic AI prompts produce generic email copy. You can tell immediately when a brand let ChatGPT write their campaigns — the voice is off, the angles are weak, and the strategy is missing entirely. I see it in Klaviyo accounts every week.

The brands doing this well aren't using AI less. They're using AI that's trained on actual email marketing frameworks — with the right strategic context built in from the start. That's what these skills are.

Generic AI Prompt
"Write me a cart abandonment email for my ecommerce brand."

Output: Bland subject line. Generic "you left something behind" copy. No brand voice. No incentive structure. No strategy. Every brand's cart abandonment email looks exactly the same.
Claude + Trained Skill
Skill already knows your brand pillars, AOV, repurchase window, and incentive structure. It applies our 5-email increasing incentive framework automatically — protecting your margin while maximising conversion at each stage.

The rule is simple: let AI draft at speed, then your judgment directs the angle, fixes the voice, and makes it actually persuasive. These skills are built around that principle — they do the heavy execution lifting so you can focus on what AI can't do.

01 / The 9 Skills

What's Inside the Pack

Each skill does one job well. Each is trained on the frameworks we use across 100+ active DTC client accounts. Upload them all or start with the one that matches your biggest gap right now.

01
Campaign Planning

Campaign Calendar Builder

Generates a full 30-day email + SMS campaign calendar from your brand pillars — structured around the 80/20 content mix so you're never sending all-discount, all the time.

What It Outputs
  • 30-day calendar mapped to your brand pillars
  • Campaign idea for each send — angle + format
  • Promotional vs non-promotional balance built in
  • Adapts to upcoming holidays and product launches
Framework: Brand Pillar Campaign System
Real result: One client went from $15K to ~$100K/month in campaign revenue after switching from sporadic flash sales to this structured calendar system.
02
Flow Copy

Flow Sequence Architect

Builds the full email-by-email structure for any Klaviyo flow — welcome, browse abandonment, cart abandonment, post-purchase, or winback. Timing, topic, and copy angle for each email.

What It Outputs
  • Email-by-email sequence for any flow type
  • Send timing and delay logic for each step
  • Copy angle per email — not just "write an email"
  • SMS follow-up placement flagged at each stage
Framework: Increasing Incentive Structure
Real result: Browse abandonment flow built with this framework added $50K/month for one home goods brand — the flow was completely missing from their account before the audit.
03
Copy

Email Copy Drafter

Writes first-draft email copy at speed — subject lines, preview text, headline, body, and CTA. Trained on DTC brand voice principles so the output isn't obviously AI-generated.

What It Outputs
  • 3 subject line options + preview text for each
  • Full email body draft — skimmable, not wall-of-text
  • Headline and hook options for A/B testing
  • CTA copy matched to email goal
Framework: One Idea Per Email Rule
Real result: Shorter emails structured around one clear idea outperformed long-form across multiple client A/B tests — shorter emails drove more revenue per send every time.
04
Anti-AI

Anti-AI Writing Skill

Rewrites AI-drafted copy to sound like a real human wrote it. Removes the tells — generic openers, filler phrases, robotic sentence rhythm, and over-structured formatting — and replaces them with natural brand voice.

What It Outputs
  • Rewritten copy stripped of AI patterns
  • Brand voice calibration based on your examples
  • Flags phrases that read as obviously AI-generated
  • Preserves the angle while fixing the delivery
Framework: AI Drafts, Specialists Fix
Real result: Used on a collegiate-themed campaign — AI drafted the full email, copywriter did a single pass for voice and product accuracy. Sent. Performed at or above campaign average.
05
Pop-Up

Pop-Up Conversion Optimizer

Audits your current pop-up against 6 conversion levers and outputs a prioritised list of fixes. The single highest-ROI change in most Klaviyo accounts — 73% of brands we audit have Stage 2 as their primary break point.

What It Outputs
  • Conversion score vs 6–9% benchmark
  • Prioritised fix list — offer, fields, timing, mobile
  • Micro-commitment copy options to test
  • Split-test recommendations for your offer type
Framework: Pop-Up Capture Benchmarks
Real result: One apparel brand moved from 1.2% to 6.1% pop-up conversion after applying these fixes — 5× list growth, $28K/month more from the welcome flow alone, zero extra ad spend.
06
Deliverability

Deliverability Audit Skill

Walks through the 5 core deliverability metrics in your Klaviyo account and identifies what's pulling your score down — open rates, bounces, unsubscribes, spam complaints, and list health.

What It Outputs
  • Benchmark comparison for all 5 core metrics
  • Prioritised fix list by deliverability impact
  • Sunset flow setup guide if list health is low
  • Suppression and list cleaning action plan
Framework: 5-Metric Deliverability System
Real result: A brand with a Klaviyo health score of 54 moved to 86 after running through this audit framework — deliverability fixes recovered inbox placement and stabilised open rates within 30 days.
07
SMS

SMS Flow Layer Builder

Maps exactly where to add SMS as a second touch point inside your existing email flows. Outputs the SMS copy, timing, and trigger logic for Browse Abandonment, Cart Abandonment, and Repurchase flows.

What It Outputs
  • SMS placement map inside your existing flows
  • Draft SMS copy per touch point — short, direct
  • Trigger timing for email → SMS handoff
  • Compliance note for SMS opt-in requirements
Framework: Email + SMS Touch Point System
Real result: Adding SMS as a second touch point in browse abandonment and cart flows drove 2–3× the immediate revenue of email alone during sale and product launch events.
08
Strategy

Klaviyo → Meta Feedback Loop Builder

The step most brands never set up. Guides you through syncing your Klaviyo engagement segments as Custom Audiences in Meta — so your ad targeting improves as your email list grows.

What It Outputs
  • Step-by-step Klaviyo → Meta integration setup
  • Segment definitions for 60-day and 90-day engaged
  • Lookalike audience build instructions from buyers
  • Retargeting campaign structure for email subscribers
Framework: Ad-to-Email Flywheel
Real result: Brands running the Klaviyo → Meta feedback loop see CPMs decrease as their list grows — engagement data from owned channels produces better lookalike audiences than cold interest targeting alone.
09
Onboarding

Brand Context Onboarding Skill

Run this first. It builds your brand's context document in 10 minutes — pillars, AOV, repurchase window, tone, audience, and current Klaviyo setup — and uses it to personalise all 8 other skills automatically.

What It Outputs
  • Complete brand context document for Claude
  • 5–7 core brand pillars identified and defined
  • Audience profile and key pain points mapped
  • Personalises every other skill in the pack
Run This First — Unlocks Everything Else
Setup note: Takes 10 minutes max. If you already have your brand's pillar doc or a Klaviyo account summary, it takes under 5. Run this before any other skill.
02 / The Frameworks Behind the Skills

Not prompts. Trained frameworks.

Every skill is built on a framework we use in real client accounts — not generic email marketing best practices pulled from blog posts. Here's what each skill runs on.

Skill Framework Behind It
Campaign Calendar Builder
Brand Pillar Campaign System — 5–7 core brand pillars, 10 frameworks per pillar, adapted to current season and product launches. The same system that took one client from $15K to $100K/month in campaign revenue.
Flow Sequence Architect
Increasing Incentive Structure — email 1 no offer (protect margin), email 2 introduce offer, email 3 offer expiry, email 4 increase offer, email 5 final expiry. Used across 8 core flow types.
Email Copy Drafter
One Idea Per Email Rule + Copy-to-Infographic Principle — short, skimmable, one message per send. The same framework behind our short-email tests that outperformed long-form across multiple client accounts.
Anti-AI Writing Skill
AI Drafts, Specialists Fix — AI writes the skeleton, human judgment corrects the angle, brand voice, customer reviews, and product accuracy. Produces copy that reads as written by someone who knows the brand.
Pop-Up Optimizer
6-Lever Capture Framework — offer, field count, micro-commitment, timing, mobile design, social proof. The framework behind moving a 1.2% pop-up to 6.1% and 5×-ing list growth for one brand.
Deliverability Audit
5-Metric Deliverability System — open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate. Each metric has a benchmark, a fix priority, and a linked action (sunset flow, suppression, warm-up).
SMS Flow Layer Builder
Email + SMS Touch Point System — SMS as a second nudge in Browse Abandonment (2hr after email), Cart Abandonment (1hr after email 2), and Repurchase (day of winback send). Reaches subscribers who skim inboxes.
Klaviyo → Meta Builder
Ad-to-Email Flywheel — the feedback loop that makes paid acquisition cheaper over time. Klaviyo engagement segments → Meta Custom Audiences → lookalike build from purchasers → lower CPMs as list grows.
Onboarding Skill
Brand Context Architecture — maps pillars, AOV, repurchase window, audience, tone, and current account state into a single context document that every other skill reads from on first use.
03 / How to Set It Up

10 minutes to upload.
Runs in your own Claude.

Everything runs inside your own Claude account — no third-party platforms, no subscriptions, no data leaving your setup. Here's how it works from DM to first output.

01

Download the skills pack

You'll receive 9 skill files plus a video tutorial walking through the setup. Each skill is a plain text file — no installs, no platforms, nothing to configure outside of Claude.

02

Upload to your Claude Projects

Each skill is a plain text file you upload directly into a Claude Project. The video tutorial walks through the exact setup — takes under 10 minutes for all 9. Less if you already have your brand context ready.

03

Run the Onboarding Skill first

Skill 09 asks Claude to build your brand context document — pillars, audience, AOV, tone, Klaviyo setup. This personalises every other skill so the output is specific to your brand, not generic.

04

Start with the skill that matches your gap

Pop-up below 4%? Start with Skill 05. No campaign calendar? Start with Skill 01. Deliverability issues? Start with Skill 06. Not sure which stage is broken? Use our free Flywheel Diagnostic to find out first.

Every skill respects the same build rules: under 500 lines, key context in the skill body, clear trigger description, and each skill does exactly one job. No bloated prompts that try to do everything and do nothing well.

9
Skills in the Pack
covering campaigns, flows, copy, SMS, deliverability, and ads
10min
Max Setup Time
including video tutorial walkthrough — less with context doc ready
100%
Yours to Keep
runs in your own Claude — no platform dependency, no ongoing cost
04 / The Rule These Skills Are Built On

AI drafts. You direct.

I want to be clear about what these skills are — and what they aren't. They're not a replacement for strategic judgment. They're a multiplier for it.

"AI by itself is average. AI plus a specialist who knows what they're doing is a huge competitive advantage. The skill is knowing which is which."
What These Skills Handle
Speed of execution — first drafts, calendar outlines, flow structures in minutes not hours

Framework consistency — every output applies the same system we use for 100+ client accounts

Volume without burnout — a full month of campaign ideas in one session

Starting point quality — better raw material for you to sharpen, not garbage to rewrite from zero
What You Still Own
Reading your actual Klaviyo data — skills can't log into your account

Brand voice judgment — you know when it sounds wrong, fix it

Strategic decisions — which angle, which offer, which timing for your specific situation

Customer accuracy — correct reviews, product details, pricing — AI will get these wrong without you
A Note on the SMS Skills

The SMS Flow Layer Builder and Klaviyo → Meta Builder are the two skills most brands are missing entirely — not because they're hard to run, but because nobody has ever built the setup guides into a tool before. These two skills alone typically unlock $10K–$30K/month in either owned channel revenue or lower acquisition costs. They're worth the 10 minutes to install the whole pack.

Next Step

Want Us to Run
This For You?

The skills pack gives you the frameworks. The free Klaviyo audit gives you Luca reading your actual account data — flows, pop-up, deliverability, segmentation, and SMS — and delivering a full written report in 48 hours.

15 minutes with Luca. Free. Yours to keep regardless of whether you work with us.

→ Book Your Free Klaviyo Audit

100% free · No obligation · 48hr delivery · 150+ audits completed